Trade
Rema 1000′s new app impresses not competitors in the Coop and Menu.
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This is embarrassing and a mageplask. They have gone so high on the pitch and says they are going to revolutionize the grocery trade. This is nothing new for customers who have purchased from us. Coop has up to 20 per cent discount on the products our customers trades the most often. In addition, the gratisvarer every week, ” says communications director Bjørn Cope with Friis in the Coop.
Rema-director Lars Kristian Lindberg responds in the following way about the competitors ‘ criticism that the Rema is off.
– Hæ, they say it, be chuckling Lindberg, who is the managing director of category and procurement.
For the Coop part it does not help when they are most expensive from before. If they truly believe something with cheaper fruit and vegetables, they should go harder to work, ” adds the Rema director of communications, Mette Fossum.
Will have more on the app
Although, the Coop fnyser of it coming from the Rema, begins the chain even today an offensive in order to get more customers to make use of Coop-app. Friis says they already have 400.000 of their 1,55 million members as the app users.
– From today so cut the we fruit and vegetables with 11 per cent for those customers who are using the app, ” says Friis.
Welcome after
Menu manager Vegard Kjuus have one immediate comment of the Rema pr stunt:
Welcome.
And add:
– the Menu already has a kundeprogram with handleappen MinMeny. It offers customers 20 per cent discount on their favorites and news. In addition, we have sunnhetsbonus of seven per cent on fruits & vegetables, fish and wholegrain bread. And, not least, we are about to roll out an exciting netthandelstilbud to our customers, ” says Kjuus.
He believes it is one thing Rema never manage to copy, namely the product range in the Menu.
– We don’t need more lavutvalgsbutikker – we miss more working to give consumers greater choice, better quality and expertise in the store, ” says Kjuus, adding that he is looking forward to the still fierce battle for customers in 2017.
– the Battle of the customers are in the stores. The battle we shall win, ” says Kjuus.
“we Have had in 20 years”
Kiwi manager Jan Paul Bjarkøy seems there was little new in the Rema, put forward on Wednesday.
– The type of customer benefits we have had in 20 years through the Trump. Kiwi plus we’ve had in one year, so we’ll just welcome for, ” says Bjarkøy.
He adds that Rema has previously said that they should never come with such customer programs.
But they lack of speed in the sale, and see that we have had success with what we do, so it is well, therefore, they have changed his mind, ” says the Kiwi-the boss.
like Coop responds Kiwi on today’s rumblings from the Rema.
We provides us, never on price, but we have decided to double the Kiwi plus the bonus from 7.5 to 15 per cent on fruit and vegetables, ” says Bjarkøy.
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So shall Rema turning back,
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