Ecommerce
Stein Erik hagen’s comeback in grocery has been slower than expected. Now need nettmatselskapet Market.no replenishment of capital to keep the wheels in motion.
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the Newcomer Market.en has been applied to the capital twice since its inception a mere year ago. Now needed more money.
– We are going to add liquidity going forward to ensure further development. How long the company is depending on the kapitaltilførsel, depending on the development. We will in any case need the next year to stand on your own two feet, ” says Ole Vinje, which is acting as the commander of the nettmatselskapet.
Stein Erik Hagen and family is the largest shareholder in the Market.now through netthandelselskapet Complete with a holding of 42 per cent.
As a large Retail store
Vinje says that the turnover of the current year will not exceed 100 million. It is equivalent to the annual turnover in a large Retail store.
the Newcomer in nettmatmarkedet was launched in January. In may of wrote the DN that the Market.nos turnover must pass a billion for that company to be profitable.
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The original plan was that the Market.now should up in a turnover of 200-300 million in its first full year of operation and double-digit number of millions in losses.
I will say that we have been in a beta stage right through to the summer. First over the summer have the solution come into place and we could press you to harder at marketing, ” says Vinje.
the Grocery store on the grid that was started up in January of this year.
Have up until now been led by the former River-top Ole Petter Wie.
Offer delivery at home or pick up of food items in the bags on the hentepunkter, as its rival Colonial.no
Netthandelen Complete and investment companies Sundt, and Klaveness Marine is within the ownership of Market Group, the company behind the market.no
the Supermarket-entrepreneur, billionaire and the River-owner, Stein Erik Hagen and his family is the largest owner of netthandelen Complete.
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Vinje took over as acting leader for a button a month ago, after Ole Petter Wie withdrew on the day.
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Now he is excited about how the harvesting will turn out.
When do you think that the Market.en will be profitable?
– Now we are going to build volumes. It takes longer time for the platform and infrastructure casts off, then the whole schedule shifts.
– there Will be changes in ownership or are all the current owners with further?
The discussion we have not had yet. It is on the agenda.
Lower staffing
In addition to Stein Erik hagen’s netthandelsselskap Complete is also Sundt family (30 per cent), Klaveness Marine Finance (17 per cent), Ole Vinjes company Vincon (5 percent) and former leader Ole Petter Wie Zegato (5 per cent) hold as a shareholder.
– do you Feel a pressure from Stein Erik Hagen in order to achieve profitability quickly?
Owners will always have progress. We have a good and constructive dialogue.
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Market.en has made some adjustments in staffing levels.
Out from the original plan we have to lower the volume and thus there is a need for fewer pickers.
Colonial talking with investors
Also the competitor Colonial.no that is powered forward by a group of entrepreneurs need continuous kapitaltilførsel.
Karl Alveng Munthe-Kaas confirms that the owners are talking with potential investors, but will not comment on whether it is appropriate to bring in more capital now.
– in general, I can say that we do not have problems with obtaining financing.
In an early phase, let the ten founders emphasized that they should not allow themselves to be dilute because the selskapsverdien was low.
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as the company got the speed of growth and the valuation of the company increased financial investors Alliance Venture Spring and oppkjøpsselskapet Verdane Capital come into the ownership. In addition to the financial investors have the Rema, who also is a supplier, come in with a stake of 10 per cent.
Now sells Colonial.en for 11 million in a week. The company was in the march in march last year, valued at nok 200 million.
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