– Within a few years stock does not revolve around the product, and probably not the price, it’s going to be about marketing. It’s a bit like milk, it is the same for all says CEO and co-founder Gijs Nagel online broker Degiro DN Wednesday.
Broker top predicts that within five years, all stock be free, and earnings will come from advertising sales, such as Google.
– That’s the plan, he said.
Going for low-cost
With the lowest prices have Degiro short time pushed one operator out and less than two years has become the second largest network of brokers in the Dutch retail market. Now stands for Norway trip.
With promises of price cuts of 75 percent on average, offers online broker to a utmatningskrig where those with the lowest cost wins. It should also arouse competitors who slept an hour, says Nagel.
– They are trying to protect their market, and agents hold the same prices, says top boss.
Scales up
Degiro was established in the Netherlands in 2008 for professional investors, the past year has expanded into 13 other European markets also on the private market. Growth coincides with that from 2007 (the MiFID rules) became possible for European financial institutions to offer their services across borders without særgodkjennelse and apparatus in each local market.
Most online brokers was established before this and have costly organizations in each market. Therefore, they will never be able to offer the same rates and survival, explains Nagel, who even targeting the 25 percent market share in Europe.
– This is going to change completely. In a few years there will only be left four players, which has a market share of 80 percent in the private market, in addition to old customers in the established banks who have never visited other brokers, he said.
Doubt
Press Officer Johanna Snickaren in Scandinavia’s largest online broker Nordnet take the threat with stoic calm. So far Nordnet not noticed any competition from Degiro either in Sweden or Denmark. 
– price situation is something we constantly monitor anyway, says Snickaren to DN.
Nordnet Norway Manager Anders Skar believes the increased competition is positive for private savers, but like his colleague marked Degiro more in public than in the markets. He also believes it is possible to keep their customers on elements other than price, by offering attractive products and tools.
– You must be competitive on price, but brokerage fee is already low. Decisive for the return is to make the right investments, says Skar to DN.
Exchange positive
Head of Communications Geir Harald Aase at Oslo Stock Exchange informs that the exchange is working actively to attract new firms, which generally has a positive effect on trade. 
– It’s about the products we have on Oslo Børs when several. If there are some that target small savers we think it is also nice to get us such actors, Aase says to DN.
Chairman Bengt Bangstad in Shareholders Association, representing the interests of all private shareholders in the Norwegian securities market, believes nothing is better competition to push prices even further down. 
– If better competition may involve spades can keep more of their savings themselves, it is entirely positive. It has never been cheaper, easier and safer to invest in stocks than today, and we want every innovation welcome, says Bangstad to DN.
Super Margins
Degiro gives no accounting for business, but the CEO says that margin of 2-300 per cent, which has generated profits close every year since its inception.
The company charges located on one basis point (0.0001) per transaction, while revenue is 2-3 basis points in addition to interest income, which also includes 1.25 percent interest on margin account, according to the entrepreneur.
Degiro need thus only a “few thousand” customers in each market to serve money, explains Nagel, who mostly only had costs to translate the website of Norwegian in Norway.
– Fell in property
In the Netherlands broker top 4,000 customers in two days when Degiro opened to private investors in 2013. It took the largest Dutch online broker, Bigbank, two years to clear accordingly.
Sweden has until now been Degiros second fastest growing market. But, while around one in four Swedes are investing in equities, the figure is one in ten in Norway.
– Norwegians are in love with the property, saving much. As land and people is a bit going on when it comes to diversification, says broker top.
Degiro waiting to execute transactions for 30 billion euros in 2015, as well as having 3 billion euros under management, including deposits.
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