– You could say that we do not skim the cream off the milk, jokes boss Q Dairy Bent Myrdahl.
He presents the results of the dairy and although they take market share both milk and yogurt, so the results are not so much to cheer for.
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– In sales, we grow by 4 percent, while operating profit fall by 13, says Myrdahl stated.
Tines good results
The reason he stated this:
Archbishopric competitor Tine had last year a very good year. So good that they are paying more than ever return to their owners, the farmers. They pay pr. liters of milk, and this year back pay the 43 cents per. liter, 37 cents more than last year.
– We must be competitive against our farmers, although they do not own us, and then we have to pay the equivalent milk price that Valentine does. The increase Tine gave to their farmers means 18 million lower result for us than if Tine had not increased its payout. This is money we need for the development and innovation, says Myrdahl.
– You also get support from the state because you are contenders. Is not that enough?
– No. By far. Now we feel that we are going femmila with slippery skis. Every time we come a step further, tightened a into either refund from Tine, or a change in the regulatory framework of the state, responds milk Director and adds:
Do not inventive enough even
– But we wimp not, just as it is said! We must take the criticism that we were not inventive enough last year.
Tine Dairies told Aftenposten that they will not comment on Qs arrears practice.
– Q scoop ever market share, something both consumers and competition benefiting. When it comes to payment of arrears, it is for us quite natural that the 12,000 dairy producers who own Valentine gets its deserved share of value creation. This after payment is important to maintain a profitable and sustainable Norwegian dairy. Qs arrears practice is not natural for us to comment on, says communications manager Øystein Knoph Tine.
Q boss also draws Q’s success in the milk market. While we constantly drink less milk in this country, there are several who buys Q Milk. The market fell by 0.5 percent last year, while Q sold 5 percent more than the year before. When they take market share. Not much, but some. Today they have nearly 20 percent market share.
– We believe consumers have noticed that H-milk our not done anything. The you get in carton is the same as Dagros milked, he said.
Watch a video about what it really is in the milk we drink: case continues below video. Food Spring – ep. 3: Norwegian dairy cows only lasts 3-4 years
After butter crisis chose changed state what H-milk is. Previously you could not remove the cream from it. When varied fat content throughout the year. Now you can remove some of the cream and still call the UHT milk.
– We have the natural and real whole milk. We skims namely not the cream of milk, says Myrdahl once again, clearly pleased with the slogan.
Bs consumers about using
Soy Sauce is also one of the things he is satisfied with. In this category rose by 7 percent.
– Now we have maximized all production capacity, we have moved the smallest production lines of yogurt for large household market overseas, yet we are unable to produce more in the premises we have today. When we build out, he said.
The spade is just put in the ground and the building must be completed on May 1 that he will get produced the new products to launch on September 1.
– It becomes yogurt on bag. A fruit yogurt and a smaller with Soy Sauce for the smallest children.
He already choose to be open about the product, although all vendors traditionally keeps cards close to his chest until the launch date.
– We are sure we are going to be copied. We are a small dairy with limited funds and we are fighting against a dairy giant who repeatedly have copied us, he says and believes they were the first with both screw cap and 1.75 liters cartons.
– This is improvements of products we have seen abroad for a while, as you were the first to take into Norway. The same applies well these bags?
– It is no coincidence that our competitors come with their improvements shortly after us, he says, before adding:
– We are the first company in the grocery industry which establishes an open innovation as part of our business strategy. We will have with us consumers on this journey and get input from them what they want is his courtship.
– It will be the success of. For example, when the blind associated notes that date marking the milk is too small. They’re absolutely right. It applies not only to the blind, but for everyone. When people choose milk, it is the date that counts. And so are we hiding it away in lowercase. No, thank you for the reminder, Association for the Blind, said Myrdahl.
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