Joe’s Pizza owner Umoe Restaurants AS is the majority owner of Dolly Dimple’s. The brands will be further developed in a joint venture, where the former Dolly Dimple-owner Norway Group Service Handel also retains an interest.
Joe’s Pizza and Dolly Dimple’s going to continue as two brands – while they together would constitute a trendsetting, Norwegian player in the market.
– the market for casual dining experiences are demanding and we relate to competition from a number of Norwegian and international players, says Sverre Helno, CEO of Umoe Restaurants AS.
Peppes Pizzas have 81 restaurants while Dolly Dimple’s own 43 restaurants.
the company is an alliance where Norway Group Service Handel is further partner with 20 percent of its stake, while Umoe restaurants controls the rest. The new company enters as part of the corporate structure of Umoe AS Restaurants.
The acquisition is conditional upon approval from the Competition Authority.
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