Consumer is so lucrative for Bank Norwegian and other banks that they pay Google 550 million for anyone who clicks through on an ad – whether they are customers or not, writes Dagens Næringsliv.
Only Google knows the exact figures, but iProspect, which specializes in digital marketing and helps businesses and organizations with the purchase of keywords on Google, estimates that annual advertised 40 million on keyword “consumer” in Norway.
If you additionally include money spent on related keywords like “cheap consumer” and “search consumer” will sum the newspaper said about 100 million.
– you could say that this is immeasurably more money. But they could have paid more, if you look at how much money banks earn, said iProspect CEO Christian Fure.
At Bank Norwegian has the employees who have “search engine optimization” as a specialty, and adm. Director Erik jensen believes this team is critical to the bank’s growth.
– There is a science to get the most accuracy in advertising. Google has become the most important sales channel, he says to DN.
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